SOS Ambassador James is not just passionate about mental health, but is top of the league in spray tanning.
My passion for all things tanning started in the late 90s when I joined the now iconic St Tropez. I was delighted to launch key products in the brand such as the Bronzing Mousse and Mist. I was personally trained how to spray tan by the founder of St Tropez back in 2002 and it wasn’t until years later that I launched my own bespoke spray tan service. From a few hotel room visits, the service evolved to me visiting clients at home and culminated with me taking a residency at the incredible W Hotel London. I recently received a GQ award, for best wellness experience in the UK! Over the past 15 I have worked as a tanning expert for the world’s major tanning companies such as L’Oreal, Garnier, Xen Tan and Sienna X. I’m now very proud to be the creative consultant for Fakebake.
My expertise has been used on numerous shoots and campaigns. I’ve received over 200 global press pieces and worked on major television and film projects.
I’ve personally struggled with depression throughout my life. It’s not been something I talk about but as I’ve grown older I’ve learnt to be more open and feel I can share my experiences to help others.
I’m delighted to be joining SOS as an Ambassador and help encourage conversation and reduce stigma around mental health and suicide.
